FREMONT, CA: The first smart electricity provider, Griddy Energy, enters a strategic partnership with EDF Trading Ltd, a subsidiary of the electric utility company, EDF Group. Under the partnership, EDF Trading will provide a broader range of services, a wholesale supply facility, and equity investments to support Griddy's expansion and ongoing growth.
This partnership with a global company like EDF validates Griddy's movement towards increased transparency, customer centricity, and providing real-time data to inform consumers of their usual energy behaviors. As an agent of positive transformation in the energy world, Griddy seeks to grow this movement both domestically and internationally drastically. With an integrated digital platform, market expertise, and competitive energy supply of EDF, Griddy will develop new consumer saving technology.
Griddy has built a consumer-centric business model in contrast to other retail electricity providers, a model which promises to create value through innovation, provide transparency for their members, and provide consumers a liberation from the everyday practices of other retail providers. It is giving direct access to wholesale rates for its customers and thus saves its members' millions of dollars. The collaboration with EDF is an opportunity for Griddy to expand geographically and help provide savings opportunities to a broader range of consumers.
Together, Griddy and EDF will bring Griddy into more homes around the world. The Griddy app is obtainable for iOS and Android systems and via their web app. Griddy brings the ultimate in energy savings in consumers' hands, delivering real-time energy usage information and price alerts right to their smartphone.
The forces of digitalization are transforming the relationships between generators and consumers and upending market dynamics. To make a big jump forward in market position, retail energy providers are partnering with providers of technology platforms that will allow peer-to-peer trading of energy.